Do you think that team defeats are not such a big deal for a fan? Listen to this fan who broke down while calling a talk radio. It's hard not to feel bad for him. I also doubt that he ate only broccoli after that.
I am the L'Oréal Chaired Professor of Marketing, Innovation, and Creativity at INSEAD.
On this blog, you can access my research on food marketing and my branding cases.
twitter.com/pierrechandon.
