“Renova Toilet Paper: Avant-Garde Marketing in a
Commoditized Category,” multimedia case
study and teaching note, written in collaboration with Raquel Seabra de Sousa, Yakov
Bart, and Steven Sweldens, ã INSEAD 2010. Download here
for English version. Also available in Spanish and Portuguese. Case web site: www.insead.edu/facultyresearch/renova
“Unilever in Brazil (1997-2007):
Marketing Strategies for Low-Income Consumers,” Case study with teaching note and instructor's CD-Rom, written in
collaboration with Pedro Pacheco Guimaraes, ã INSEAD 2007. Download here.
Adapted in Portuguese: “A Unilever no
Brasil 1997-2007: Estratégias de Marketing para Consumidores de Baixa Renda”
ã INSEAD 2009.
“Note on Brand Audit: How to Measure Brand Awareness, Brand Image,
Brand Equity and Brand Value,” Pedagogical Note, © INSEAD 2004. Download here.
“Diesel For Successful Living: Strategies for Upward Brand Extension in
the Fashion Industry.” Case, teaching note, and instructor’s CD-Rom written in
collaboration with Vadim Grigorian, © INSEAD 2006. Download here.
“Marketing Strategies in the
Competition Between Branded and Generic Antibiotics (A): Clamoxyl in 1996,” and “(B): Augmentin in 2002.” Case and teaching note written in
collaboration with Olivier Kovarski, Jacques Lendrevie, Sarah Spargo, and Marc
Vanhuele © INSEAD 2007. See abstract in INSEAD
Knowledge.
“Russian Standard: Growing a
Global Megabrand Across Cultures and Product Categories.” Case and teaching
note written with Vadim Grigorian, © INSEAD 2002. Download here.
Teaching note © INSEAD 2007. See abstract
in INSEAD Knowledge.
“Parfums Cacharel de L’Oréal
1997-2007: Revitalizing a Classic Brand,” written with Klaus Wertenbroch, © INSEAD 2007-2013. Case web site: http://www.insead.edu/facultyresearch/cacharel/home . Download here. Adapted
in Portuguese: “Perfumes Cacharel da
L’Oreal 1997-2007 - Decodificando e Revitalizando uma Marca Clássica ” ã INSEAD
2009.
No comments:
Post a Comment