Cornil, Yann and Pierre Chandon (2013) “From Fan to Fat? Vicarious
Losing Increases Unhealthy Eating, but Self-Affirmation Is an Effective Remedy,”
Psychological Science, forthcoming. Download it here
Ordabayeva, Nailya and Pierre Chandon (2013)
“Predicting and Managing Consumers’ Package Size Impressions.” Journal of Marketing, forthcoming. Download paper here. Download Excel Macro to compute optimal dimensions here.Chandon, Pierre and Brian Wansink (2012), “Does Food Marketing Need to Make us Fat? A Review and Solutions,” Nutrition Reviews, 70 (10), 571-593. Lead article. Download here. Download SSRN version with links to win-win marketing actions here.
Chandon, Pierre and Brian Wansink (2011), “Is
Food Marketing Making us Fat? A Multidisciplinary Review,” Foundations and
Trends in Marketing, 5 (3), 113-196. Also INSEAD working paper
2011/61/MKT/ISSRC. Download here.
Chandon, Pierre, Ronn J. Smith, Vicki G.
Morwitz, Eric R. Spangenberg, and David E. Sprott (2011), “When Does the Past
Repeat Itself? The Interplay of Behavior Prediction and Personal Norms,” Journal of Consumer Research, 38 (3), 420-430. Download here.
Ordabayeva, Nailya and Pierre Chandon (2011)
“Getting Ahead of the Joneses: When Equality Increases Conspicuous Consumption
among Bottom-Tier Consumers,” Journal of
Consumer Research, 38 (1), 27-41. Download here.
Chandon, Pierre
(2010), “Calories perçues: l'impact du marketing,” Cahiers de Nutrition et
de Diététique, 45 (4), 174–79. Download here.
Chandon, Pierre and Nailya Ordabayeva (2009), “Supersize in one
Dimension, Downsize in Three Dimensions: Effects of Spatial Dimensionality on
Size Perceptions and Preferences,” Journal
of Marketing Research, 46 (6), 739–53. Download here.
Chandon,
Pierre, J. Wesley Hutchinson, Eric T. Bradlow, and Scott Young (2009), “Does In-Store Marketing Work? Effects of the Number
and Position of Shelf Facings on Brand Attention and Evaluation at the
Point of Purchase,” Journal of Marketing,
73 (6), 1-17, with Web Appendix. Download here.
Wansink, Brian, Collin R. Payne, and Pierre Chandon (2007), “Internal
and External Cues of Meal Cessation: The French Paradox Redux?,” Obesity, 15 (12), 2920-24. Download here.
Chandon, Pierre and Brian Wansink (2007), “The Biasing Health Halos of
Fast Food Restaurant Health Claims: Lower Calorie Estimates and Higher
Side-Dish Consumption Intentions,” Journal
of Consumer Research, 34 (October), 301-14. Download here.
Chandon, Pierre and Brian Wansink (2007), “Is Obesity Caused by Calorie
Underestimation? A Psychophysical Model of Fast-Food Meal Size Estimation,” Journal of Marketing Research, 44 (1),
84-99. Download here.
Wansink, Brian and Pierre Chandon (2006), “Can ‘Low Fat’ Nutrition
Labels Lead to Obesity?,” Journal of
Marketing Research, 43 (4), 605-17. Download here.
Wansink, Brian and Pierre Chandon (2006), “Meal Size, Not Body Size,
Explains Errors in Estimating the Calorie Content of Meals,” Annals of Internal Medicine, 145 (5),
326-32. Download here.
Chandon, Pierre and Brian Wansink (2006), “How Biased Household
Inventory Estimates Distort Shopping and Storage Decisions,” Journal of Marketing, 70 (4), 118-35. Download
here.
Chandon, Pierre, Vicki G. Morwitz, and Werner J. Reinartz (2005), “Do
Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey
Research,” Journal of Marketing, 69
(2), 1-14. Download here.
Chandon, Pierre, Vicki G. Morwitz, and Werner J. Reinartz (2004), “The
Short- and Long-Term Effects of Measuring Intent to Repurchase,” Journal of Consumer Research, 31 (3),
566-72. Download here.
Chandon, Pierre and Brian Wansink (2002), “When Are Stockpiled Products
Consumed Faster? A Convenience—Salience Framework of Postpurchase Consumption
Incidence and Quantity,” Journal of
Marketing Research, 39 (3), 321-35. Download here.
Chandon, Pierre, Brian Wansink, and
Gilles Laurent (2000), “A Benefit Congruency Framework of Sales Promotion
Effectiveness,” Journal of Marketing,
64 (October), 65-81. Download here.
Chandon, Pierre (1995) “Consumer Research on Sales Promotions: A
State-of-the-art Literature Review,” Journal
of Marketing Management, 11 (5), 419-441. Download here.
Chandon, Pierre (1995), “Dix ans
de recherches sur la mesure des effets des promotions,” Recherche et Applications en Marketing, 9:4, 81-100.
Chandon, Pierre (1994) “Dix ans
de recherches sur la psychologie et le comportement des consommateurs face aux
promotions,” Recherche et Applications en
Marketing, 9:3 83-108.
Publications: Book Chapters
Chandon, Pierre (2011), "Effects of Nutrition Information and Health Claims on Consumption," in Consumer Insights: Findings from Behavioral Research, ed. Joseph W. Alba: Marketing Science Institute. Abstract available here.
Chandon, Pierre (2011), "Effects of
Portion/Package Size and Shape on Consumption," in Consumer Insights: Findings from Behavioral Research, ed. Joseph W.
Alba: Marketing Science Institute. Abstract available here.
Chandon, Pierre
and Fabrice Etilé (2010), "Analyse des comportements de consommation
alimentaire : l’apport du marketing et des sciences économiques," in Les
comportements alimentaires. Quels en sont les déterminants ? Quelles actions,
pour quels effets ?, ed. Patrick Etiévant, France Bellisle, Jean
Dallongeville, Fabrice Etilé, Elisabeth Guichard, Martine Padilla and Monique
Romon-Rousseaux, Paris: Expertise scientifique collective, INRA, 115-26. Download here.
Chandon, Pierre
and Fabrice Etilé (2010), "Comportements alimentaires et politiques de
santé nutritionnelle," in Les comportements alimentaires. Quels en sont
les déterminants ? Quelles actions, pour quels effets ?, ed. Patrick
Etiévant, France Bellisle, Jean Dallongeville, Fabrice Etilé, Elisabeth
Guichard, Martine Padilla and Monique Romon-Rousseaux, Paris: Expertise
scientifique collective, INRA, 187-200. Download here.
Chernev, Alexander and Pierre Chandon (2010),
“Calorie Estimation Biases in Consumer Choice,” in Leveraging Consumer Psychology for Effective Health Communications: The
Obesity Challenge, Rajeev Batra, Punam A. Keller and Victor J. Strecher,
Eds. Armonk, N.Y.: M.E.Sharpe. Download here. Featured here.
Chandon,
Pierre (2009), “Estimating Food Quantity: Biases and Remedies,” in Sensory Marketing: Research on the
Sensuality of Products, Aradhna Krishna, Ed.: Taylor and Francis, 323-42.
Download here.
Chandon, Pierre, J. Wesley Hutchinson, Eric T. Bradlow, and Scott Young
(2007), “Measuring the Value of Point-of-Purchase Marketing with Commercial
Eye-Tracking Data,” in Visual Marketing:
From Attention to Action, ed. Michel Wedel and Rik Pieters, Mahwah, New
Jersey: Lawrence Erlbaum Associates, 225-58. Download here.
Chandon, Pierre (2013), "les biais de perception de la taille des portions ; effets du packaging et du halo santé," Nutripratique, 27 (Mars), 65-70. Download here.
Ordabayeva, Nailya and Pierre Chandon (2012), "When Spending
Hurts," European Business Review,
July, 41-43. Download here.
Smith, Ronn J., Pierre Chandon, Vicki G. Morwitz, Eric R. Spangenberg,
and David E. Sprott (2012), “How to Help People Change Their Habits: Asking about Their Plans,” Yale Economic Review,
8 (1), 15-18.
Chandon, Pierre (2011) “Calorie
perçues, calories réelles : l’impact du marketing,” Symbiose, 2 (Octobre), 22-23. Download here.
Chandon,
Pierre, J. Wesley Hutchinson, Eric T. Bradlow, and Scott H. Young (2009), “In-Store
Marketing Works: Effects of the Number and Position of Shelf Facings on Brand
Attention and Evaluation,” Journal of
Retail Analytics, 5 (4), 40-42.
Wansink, Brian and Pierre Chandon (2008), "Meal Size, Not Body
Size, Explains Food Intake Estimation Errors," Practical Diabetology, 27 (4), 6-8. (lead article).
Chandon, Pierre, Vicki G. Morwitz, and Werner Reinartz (2005),
“Intentions Don't Always Predict Buying Behavior,”
Marketing News, 39 (6), 34-33.
Chandon, Pierre (2004), “Innovative Marketing Strategies after Patent
Expiry: The Case of GSK’s Antibiotic Clamoxyl in France,” International Journal of Medical Marketing, 4 (1), 65-77. Download here.
Reprinted with commentaries in the Journal
of Generic Medicines, 1 (4), 353-361.
Chandon, Pierre (1998) “Comment
créer des promotions efficaces et rentables: le point de vue des experts”, Décisions Marketing, vol. 12,
23-30.
Bernadet, Jean-Pierre, Pierre
Chandon, Pierre Desmet, Florence Fargette, Francis Guilbert, Gilles Laurent,
Claude Oustlan, Michel Toporkoff et Pierre Volle (1998) “La promotion des
ventes en France: évolution et révolutions”, Décisions Marketing, vol. 12, 9-22.
Chandon, Pierre, Brian Wansink and Gilles Laurent (1999) “Hedonic and
Utilitarian Consumer Benefits of Sales Promotions”, Marketing Science Institute Report No. 99-109.
Chandon, Pierre and Gilles
Laurent (1997) “Les effets de la promotion des ventes”, Hommes et Commerce, n° 259, mai 1997, pp. 22-24.
Gilles Laurent and Pierre Chandon
(1999) “La promotion des ventes: un outil puissant et diversifié”, Les Echos, 21-22/05/1999, supplément
“L’Art du Marketing”, pp. VI-VII.
Reprinted in L’Art du Marketing,
Editions Village Mondial and Financial
Times Limited, 1999.
Chandon, Pierre and Gilles
Laurent (1998) “Promotion des Ventes: Effets, Stratégies, Comportements,” PhD dissertation, in Les Etudes du Groupe HEC, 90 pages. Download
here.
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