Chandon, Pierre and Brian Wansink (2012), “Does Food Marketing Need to Make us Fat? A Review and Solutions,” Nutrition Reviews, 70 (10), 571-593. Lead article. Download here. Download SSRN version with links to win-win marketing actions here.
Publications: Book Chapters
Chandon, Pierre (2011), "Effects of Nutrition Information and Health Claims on Consumption," in Consumer Insights: Findings from Behavioral Research, ed. Joseph W. Alba: Marketing Science Institute. Abstract available here.
Publications: Applied Journals