A few pics from the ceremony during the INSEAD alumni reunion during which we received the ecch global case award for Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category.
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I am the L'Oréal Chaired Professor of Marketing, Innovation, and Creativity at INSEAD.
On this blog, you can access my research on food marketing and my branding cases.
twitter.com/pierrechandon.
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