To watch the movie, go to: http://www.france2.fr/emissions/infrarouge/diffusions/26-03-2013_40994. It can also be viewed in many ways on Youtube including here
I am the L'Oréal Chaired Professor of Marketing, Innovation, and Creativity at INSEAD.
On this blog, you can access my research on food marketing and my branding cases.
twitter.com/pierrechandon.
Friday, March 29, 2013
Featured in film about the food industry
Remy Burkel wrote an interesting 52 minute documentary about the food industry during which he interviewed Kelly Brownell, many food scientists. I had recreated several famous experiments for him in our behavioral lab in Paris (www.inseadlab.com) but, in the end, only appeared during a short sequence filmed in a supermarket outside Fontainebleau.
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