I am the L'Oréal Chaired Professor of Marketing, Innovation, and Creativity at INSEAD.
On this blog, you can access my research on food marketing and my branding cases.
twitter.com/pierrechandon.
Interview on Télématin (France2) about package sizes and shapes
Here is a link to my May 1 interview on French TV on why today's large and especially designed soda cups and glasses make us drink more than we realize (in French).
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