Monday, October 8, 2012

Join me on Friday October 12 at 18:00 on INSEAD's Fontainebeau campus during the alumni reunion weekend. The president of the ecch (European Clearing Case House) will award the 2012 global ecch award (overall winner) to my latest case study: Renova Toilet Paper: Avant-Garde Marketing in a Commoditized Category. To learn more about the case, visit Instructors can email me to get access to instructor-only teaching note, PowerPoint presentations, video interviews and TV commercials. To learn more about Renova, visit

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