I am the L'Oréal Chaired Professor of Marketing, Innovation, and Creativity at INSEAD. On this blog, you can access my research on food marketing and my branding cases. twitter.com/pierrechandon.
Friday, July 13, 2012
What a great week!
What a week!
Just back from a live interview with Callie Crossley, host of the Boston Show at Boston Public Radio. Great conversation! I'm amazed by the depth of preparation and the skills required for live radio/tv. Bravo! You can listen to it here.
Yesterday, the third episode of the BBC documentary “The Men who Made us Fat” with a long interview (here). I just wish they had mentioned INSEAD instead of HBS :). Not to forget great talk with Jonathan Hall from H20 talk radio (here).
Oh, and my research was mentioned in BBCNews, Reuters, Huffington Post.
It's time to go on vacation!
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