I am the L'Oréal Chaired Professor of Marketing, Innovation, and Creativity at INSEAD.
On this blog, you can access my research on food marketing and my branding cases.
twitter.com/pierrechandon.
I am the L'Oréal Chaired Professor of Marketing, Innovation, and Creativity at INSEAD.
On this blog, you can access my research on food marketing and my branding cases.
twitter.com/pierrechandon.
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