Pierre Chandon's Blog

I am the L'Oréal Chaired Professor of Marketing, Innovation, and Creativity at INSEAD. On this blog, you can access my research on food marketing and my branding cases. twitter.com/pierrechandon. View Pierre Chandon's profile on LinkedIn

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Wednesday, July 11, 2012

Interesting Reuters story about how people don't understand that beverages have calories. I'm quoted. http://reut.rs/MZcbpW
Posted by Unknown at 15:32
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    • ▼  July (5)
      • What a great week!
      • Boston Public Radio interview
      • Interesting Reuters story about how people don't u...
      • July 12: Watch the third episode of great BBC2 ser...
      • Listen to the July 11 2012 H20 show during which I...

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