July 12: Watch the third episode of great BBC2 series "The Men Who Made Us Fat" with Jacques Peretti. Watch a preview my interview here and here.
Disclaimer! Contrary to what is said on the BBC website, I am a Marketing Professor at INSEAD, the international business school with campuses in France, Singapore, and Abu Dhabi. This academic year (2011-2012), I was a visiting scholar at Harvard Business School, not a marketing professor there. It's a nuance but an important one!
I am the L'Oréal Chaired Professor of Marketing, Innovation, and Creativity at INSEAD.
On this blog, you can access my research on food marketing and my branding cases.
twitter.com/pierrechandon.
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